Why is it that we as consumer cannot accept a given retail price of “X”, yet gladly wait for a huge sale when the price goes from “X multiplied by 2 or 3” down to “X”?
And what if we walk in to a store when it is not on sale? Oh well, we just buy it anyway.
Have we really been that hoodwinked by flyers and other types of advertising?
Looks like what worked for Apple is definitely not working for JC Penney.
This article made me think of the subject:
It appears you can always fall from cult status, but you cannot go from mainstream to cult.