Kickstarter


Digital photography opened the door to millions of new hobbyists who had never considered the craft when there was a need to learn metering, composition, aperture, or shutter speed before you could take a decent photo in the “old” film days.

Today, just like in photography, Kickstarter has given tens of thousands of people a peek into the world of R&D, prototyping, and manufacturing.

What used to be a simple click of the mouse or a visit to a retail location to pick up a new, cool gadget, Kickstarter has allowed these same consumers to get in on the ground floor of a gadget’s introduction to the market.

It is funny to read all the notes and comments that are being left by “investors” who provided seed money for a new project.  Okay, maybe not funny from the consumer perspective, but quite funny from a manufacturer’s or designer’s perspective.

No gadget, car, pillow, deodorant, plastic spoon, or you name it comes to market without the engineering, tooling, and most importantly retooling of molds, dies, etc. that always precedes the final “perfect” item shipping to a store near you.  The only difference is the consumer was never made aware of this timeline until now.

In many cases, the next irritation is already in the design stages when the preceding version is shipping to their distribution points for the very first time. And, no, most companies will not divulge this to their own salespeople. So, don’t bother asking when the next big thing is shipping; the salesperson is usually the last to find out! That is why we now have rumor sites that try to get this data from (likely unethical) vendors, designers, or partners.

I got in on two gadgets that I think will make my photographic life much more fun. There was no actual need for any of these, but there was a “want”.  So, as long as there is no dire need, there is no rush.

This cool gadget, ought to make landscape panoramas a lot easier, but that is all.  Looks like a neat toy to add to the camera bag, but it is not a lifesaver.  I am looking forward to receiving my all-black version sometime next year.  Is there a rush? Heck no, I want it to work. And work well.

What photographer does not have a gazillion camera bags that never get used, all in the name of finding the perfect bag!  Although two come close, this belt is a brilliant idea. The heck with bags, just carry the lens on a mount attached to a belt. How cool. Again, it is not a life changer but a cool gadget. Let’s be patient and get it right before it is shipped. I am sure neither the creator nor I want a $4,000+ lens to drop to the ground.

What are my 2 near-perfect bags?  One is the Kiboko 30L that handles all my gear on a safari or birding trip.  Yep, it will take the 500mm, 300mm, 24-70mm, two camera bodies and much more AND still fit in the overhead of a small regional jet. The other is a small bag that doesn’t weigh a thing and still holds enough for any photo shoot or short trip – plus a 17” Macbook Pro.  It is the ThinkThank Shape Shifter. Both bags have straps for my tripod.

So, just as digital technology has done an incredible job for relatively small camera manufacturers, Kickstarter will do the same for many small companies trying to launch the next big thing. But, unlike using your camera in “P” mode*, getting in on the ground floor of a great idea doesn’t mean all will be easy or smooth sailing! Kickstarter will make many thousands of investors a much better consumer by finally learning the ins and outs of launching a product.

*  The “P” stands for Program. I like to think it stands for Pray your image will be what you intended it to be!

 

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